Facebook is a platform where marketing techniques cannot be copied from another medium. There are unique qualities that make the social media site special in that respect. What would work for your own website, a radio advertisement or a viral marketing campaign does not necessarily apply to this domain.
This step-by-step marketing guide will offer a number of helpful tips to drive traffic and eyeballs to your specific enterprise. Results will certainly vary, but adopting these tactics will ensure that your brand has:
According to Facebook as of June 2017, their platform enjoys over 2.01 billion active monthly users. This is a 17% jump on 2016 and is more staggering when you consider the site garners 1.32 billion logging on each and every day.
The sheer reality of this boom goes to underline how important it is for businesses to have space in this vast marketplace. Any operation that neglects Facebook is only harming their own image. It indirectly informs the customer that they are not in touch with the 21st century and how society behaves.
The common trap that businesses fall into is simply creating a Facebook page and leaving it. Some enquiries might be answered and there could be a handful of promotional offers listed, yet it goes nowhere. Owners run out of patience and before you know it, the “Facebook” project has been consigned to the bin.