Search engine optimization (SEO) requires a complex and multifaceted strategy. With Google guarding its algorithm closely, SEO tactics are based on extensive research and constant updates.
While social media platforms such as Instagram aren’t currently a specific ranking factor in how search results are determined, they still play a significant role through the content they generate.
Search engines are constantly being updated to improve the experience for the user, and considering the continual growth of social media, the incorporation of social media metrics into SEO has plenty of potential.
Being one of the largest social media platforms, Instagram has transformed a lot since its birth. From a hub for small personal networks to share content, Instagram is now a platform where businesses can build their brand image and reach customers through an implemented marketing campaign.
While there isn’t yet a direct relationship between Instagram and the SEO of your company, there are still multiple ways you could affect results. By following the tips below, you can boost the organic performance of your business!